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Balance is a principle of design that refers to the equalization of elements in a work of art that causes the total image to appear balanced. Balance can be either symmetrical (formal) or asymmetrical ( informal).

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Visual movement is used by artists to direct viewers through their work, often to focal areas. Movement creates a flow of your eye through the work.

 
 

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Rhythm is the repetition of movement of the elements - colors, shapes, lines, values, forms, and spaces, and textures. Variety is essential to keep rhythms exciting and active.

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Refers to the differences in values, colors, textures, shapes, and other elements in an artwork to achieve emphasis and interest.

 
 

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Emphasis is used by artists to create dominance and focus in their work. Emphasis places attention on areas of objects in a work of art.

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Pattern uses the art elements in planned or random repetitions to enhance surfaces of paintings or sculptures.

 
 

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Visually unity is one of the most important aspects of well-designed art and is planned by the artist. Unity provides the cohesive quality that makes an art work feel complete and finished.